In February of 1945, the Executive Board of Alpha Phi chose the University of Southern California (USC) as a field for expansion after investigation showed its high academic standing, its 58 literary organizations, its increasing enrollment and its forward-looking plans for the future. Alpha Phi had long dreamed of installing a chapter at USC.
The campus community welcomed Alpha Phi with a spirit of helpfulness and cooperation. Alpha Phi recruitment took place in the Kappa Sigma Fraternity house and the Hall of Nations. On April 27, a memorable Friday afternoon, twenty outstanding women were initiated into Beta Pi at the Beta Delta chapter house. They later fêted with a banquet at the Beverly Hills Hotel. The chapter was also presented to the university and community at a reception on campus. Alpha Phis had a friend among them in Helen Moreland (Lambda-UC Berkeley) who was employed at the university’s dean of women. Beta Delta chapter collegians and area alumnae were very helpful in the preparations for the first recruitment season. Alumna Phyllis Ruffcorn (Chi-Montana), who was enrolled at the university, was another key player in the plans and implementation of a successful recruitment season.